Tatweer research TEC
Skills applied:
Web design, UI/UX, Brand development
Think tomorrow
The new Libya brims with great potential
Tatweer Research launched the Tatweer Entrepreneurship Campus, the first of its kind to build the foundations for the entrepreneurial ecosystem in Libya.
A specialist training campus for teaching medical engineering and research under the global Tatweer brand. Their new website would exhibit their heritage, training programs and general campus information and facilities.
Challenge
The Tatweer Research marketing team wanted their new website to portray a modern tech giant similar to Microsoft or Apple, but to feel more approachable and have elements of youth culture visualised. Also, it had to reflect their motto of “Think Tomorrow” which was lacking from the previous website.
The client supplied brand guidelines, but these had to be modified and adapted to fit a digital environment, incorporate a new bolder colour scheme, and include more human lifestyle photography.
Outcome
Tatweer research was provided with a fresh overhaul of UI and UX design for their website. The overall navigation was restructured logically by colour coding every page component which helped to provide distinction and ease of navigation. The website layout was intended to be minimalist as they requested like a tech giant and was designed modularly so UI components are easily interchangeable.
The branding was revised with a bolder colour palette and applied where appropriate to help balanced the grids and improve user experience and UI aesthetics.
Lifestyle human photography was introduced with the inclusion of video footage to showcase their training programs and lectures. These subtle improvements were praised by Tatweer Research and the new website resulted in looking professional and more established within its industry sector.