A trio-brand collaboration for Vuse's Driven by Inspiration campaign.

[Vuse X McLaren X Rudimental]

A digital campaign platform bringing together music, motorsport, and product innovation.

  • Vuse’s Driven by Inspiration landing page campaign, bringing together three global brands to launch music and motorsport inspired vape flavours through a socially focused digital experience.

  • Created the visual direction for a socially led campaign uniting Vuse, McLaren F1, and Rudimental. Developed a vibrant digital brand world inspired by Vuse’s new flavour range, incorporating the Vuse x McLaren livery and brand system across a landing page experience and social content ecosystem.

  • The landing page formed the digital centrepiece of a global Vuse campaign, bringing together music, motorsport, and product innovation in a single brand experience. Amplified through social content, YouTube, and a live Rudimental performance, the campaign increased awareness of the Vuse brand and flavour range while directing audiences toward further product and promotional experiences within the Vuse ecosystem.

A branding poster for McLaren Racing and Vuse, featuring a color palette and the slogan 'Driven by Inspiration' in bold white text on a black background.
A race car speeding on a track, producing smoke from its tires.
McLaren Racing and Vuse logos with the text 'Principal Partner' on a black background.
A racing car on a race track inside a large indoor arena with bright lights and a high ceiling, overlaid with the text 'Driven by Inspiration'.
Black background with white text that reads 'ROUTES OF INSPIRATION' in a rectangular border.
McLaren Racing and Vuse logos with two Formula 1 cars racing on a track, highlighted by yellow and orange streaks.
Combo image of McLaren racing cars in action, with the McLaren and Vuse logos in the center, indicating a partnership.
Collage of McLaren racing team and Vuse branding, featuring race cars, team members, and creative artwork with vibrant yellow, orange, and black colors.
A collage showing multiple mobile phone screens with content related to Vuse and McLaren Racing, including images of racing cars, team members, and promotional text.
Screenshot of Vuse website homepage featuring a McLaren racing car and promotional content for Vuse and McLaren Racing partnership.
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[what others say]

  • “I hired Derek on a freelance basis as part of a team handling a large amount of artwork, production and retouching. I was immediately impressed by Derek’s skill, speed and flexibility.

    He got on really well with everyone involved in the process and remained perfectly calm even when the pressure was intense. Derek brought a good eye and equally good ideas and techniques to the work. He was always prepared to take on new challenges and demonstrated an ability to pick things up very swiftly.”

    Robert Smith, Managing & Creative Director - Jog

  • “It was great working with Derek! He helped us in a time of need and would definitely use him again in the future.

    Overall, we were very happy with his professionalism and the quality of his work. Highly recommended!”

    Vasso Georgiou, Marketing Manager - Marketing Town

  • “Derek was a rock in a department that was constantly under pressure to deliver. The work rarely needed a second pass and if it did it was due to the quality of the brief, not the work.

    I would gladly work with Derek again. Not only was the work of consistent quality, but he was also a good team player. He was great to have around.”

    Phil Woolgrove, Web Content Manager - T M LEWIN

  • “Derek is an awesome designer! What more can I say? Always exceeding our expectations for the design team, a great collaborator, very technical and hard working to meet hard deadlines.”

    Nichole Johnson, Director - Rusty Rabbit

  • “Derek is a brilliant designer who created my company website.

    I knew very little about web designing, so he was in control of the whole process. From the initial concept design to the up-and-running of the site, everything went extremely smoothly. He is a good communicator and explained things in a simple and clear way, keeping me well-informed throughout the whole process.”

    Lina Zhang, Director - Sino Communications

  • “You will find Derek an extraordinarily pro-active and knowledgeable creative designer. He has the ability to understand the brief and deliver it with precision and accuracy in every case.

    He was also a valuable team member willing to go that extra mile whilst under pressure but at the same time very committed to the project and people he was working with.”

    Michelle Habgood, FL Senior Traffic Manager

  • “Derek was great to work with, delivered exactly what was asked of him and was adaptable and proactive.”

    Ashley Lawrence, Comms Lead – Intuit

  • “I really enjoyed working with Derek on redesigning our company website. In addition to our alignment on the creative, he was incredibly strong on project management, kept everything moving on schedule, and set up great tools that made collaborating remotely feel seamless. I'm looking forward to working together again soon!”

    Greg Seltzer, GMM, Music producer manager and jazz guitar nerd

  • “Derek has been so helpful since I started up independently. He set up my website, arranged domain hosting (talked me though it - I have no idea about this stuff) and assisted with Mailchimp plus other marketing material. I'm really pleased with the website design and navigation. I would 100% recommend him!”

    Morgan Allen FRICS - Managing Director @ Morgan Allen Property Surveyors | Valuation, Agency, Consultancy

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