Vuse X McLaren
Driven by
inspiration
Vuse x Mclaren
As part of my work with the design agency Prism Sports & Entertainment, the concept was centred around the theme of 'Driven by inspiration'. The landing page and banners feature a McLaren Formula One car, symbolising the partnership between Vuse and McLaren, and highlighting the passion, innovation, and branding elements bring to the experience.
Rudimental's 'Routes of Inspiration' was incorporated as part of their collaboration with Vuse promotions.
I was tasked to design a responsive landing page and banners to promote Vuse, in collaboration with their principal partner McLaren Racing team and music collaborator Rudimental.
The creative concept revolved around the theme called ‘Driven by inspiration’ and my main goal was to ensure that the Vuse branding and partnership lockups were clearly visible and implemented throughout the design.
A landing page was created to visually showcase the new Vuse flavours, using energetic, punchy, and bold graphics. The design aimed to increase global brand awareness of the new Vuse flavours while also aligning with the brand scheme partnership of the McLaren F1 team.
The landing page was successfully created to target F1 sports fans, and the CTAs generated leads / traffic to Vuses’ new product range and the hype and excitement surrounding the end-of-season party featuring Rudimental.
