Driven by
inspiration
Vuse x McLaren
Web design
UI/UX
Branding
I delivered a campaign-branded landing page themed 'Driven by Inspiration', featuring McLaren’s F1 car in Vuse livery to showcase their partnership and collaboration with Rudimental.
-
As part of my work with Prism Sports & Entertainment, I helped deliver a themed ‘Driven by Inspiration’, landing page featuring McLaren’s F1 car to showcase the partnership between Vuse and McLaren. The design highlighted passion, innovation, and branding, with Rudimental’s Routes of Inspiration integrated into the promotional experience.
-
I led the design of the site’s structure using existing Figma components from the Bootstrap UI and created new digital brand assets based on the predefined Vuse and McLaren branding scheme provided by the Prism team. In addition, I developed supporting social content and ensured the website effectively directed traffic to various social platforms through strong call-to-action.
-
The repurposed landing page successfully led traffic to Vuse’s Driven by Inspiration product pages and Rudimental’s end-of-season party at McLaren, supported by strong call-to-action content.
