BONOBO

CREATIVE

A creative partner to unify your brand, website, and social content strategy.

I help ambitious startups, SMEs, and global brands build scalable digital experiences through strategic branding, website design, and product design.

As a senior designer with 18+ years of experience, I embed within teams to deliver brand strategy, identity systems, and high-performing websites using modern no-code and AI-powered workflows — always focused on clarity, scalability, and measurable business impact.

Hi, I’m Derek Wilson — owner and freelance design lead of Bonobo Creative.
Since 2004, I’ve worked as a multi-disciplinary designer across branding, retail, outdoor campaigns, digital content, web, products, and social media.
I offer hands-on design partnership, creative direction, and brand consultation for retail, B2B, and tech clients — from startups and independent businesses to global agencies and studios.
Whether print or digital, UI or OOH, I bring a user-focused, detail-driven approach that helps brands communicate clearly and stand apart.
Still curious. Always creating.
Design support that helps brands launch, evolve, and connect across digital and physical spaces.
UI Design
Human-focused interfaces with intuitive layouts, clear structure, and seamless navigation across web and mobile.
Branding & Identity
Building distinctive brand systems — from core identity and logos to scalable visual direction.
Web & Email Design
Websites and email campaigns designed to engage audiences and communicate clearly.
Landing Pages
Focused, conversion-driven landing pages for campaigns, launches, and product promotion.
App Design & Prototypes
Interactive prototypes and clean UI systems to test, refine, and validate ideas before development.
Wireframing & UX
User journeys, wireframes, and experience planning that create intuitive digital products.
Social & Ad Content
Scroll-stopping creative built for social platforms, paid campaigns, and digital marketing.
Iconography & Illustration
Custom icons and illustrations that add clarity, consistency, and personality to your brand.
E-books & Documents
Thoughtfully designed long-form content with strong hierarchy, readability, and flow.
Animation & Motion
Purposeful motion and subtle animation that bring energy and clarity to digital experiences.
AI Concept Visuals
Rapid visual exploration using AI-assisted workflows guided by creative direction and human insight.
General graphic design & Ai: Adobe CC: PS/AI/ID/ACR/XD/Firefly,
Website No code dev: Wordpress, Framer, Webflow, Shopify, Squarespace
UI design layouts, prototypes: Figma, XD, Webflow, Framer, Penpot
Digital marketing / Social media ads: Photoshop, XD, Figma, Canva, Express
Video / Animation: CapCut, Animate, Jitter, Canva, Keynote
Presentation decks: Powerpoint, Keynote, Figma, Canva, Indesign
Slack, Zoom, Teams, Workfront, Figjam, Miro, Mural, Monday, Frontify

[Specialist]

B2B

Retail

Automotive

Real estate

Finance

Entertainment

Health

AIIB / Hyundai / Barclays / Visa / Shell / BP / Calor Gas / First Direct / Croydon Partnership / Boots / GBK / SAP / Unity / Vodafone / Westfield / Nestlé / SuperLeague / COOP Fairprice / Krispy Kreme / Costa Coffee / Boss / Tatweer Corpay / Bunnychow / Logitech / Adobe / Mori / Ocrolus / Bottomline / Schlumberger / Gan Intergrity / Dome / Harrods Blackline / Microsoft / Zipcar / Vype / Giffard / Rusty Rabbit

[Global brand experience]

Kantar / Rolls Royce / Smartsheet / Synamedia / Console connect / T M Lewin / Bio Rad / Trainline / Mothercare / McLaren F1 / Intuit / Samsung / Juvederm / Lapin RouillE

[Services]

Mapping out the logic before the design to ensure a seamless user flow.
Creating modern, intuitive interfaces for web apps, mobile apps, and SaaS platforms.
Clickable models to test user journeys and get stakeholder buy-in before development.
Purpose-built pages designed specifically to turn visitors into leads.
Building a library of reusable components to ensure your product stays consistent as it scales.

[WEB & PRODUCT]

[BRAND SYSTEMS]

Crafting logos, color palettes, and typography that reflect your brand’s DNA.
Developing the "Source of Truth" document so your team knows exactly how to use the brand.
Organising how sub-brands or different product lines relate to each other visually.
Designing high-stakes presentations that help you win investors or close big B2B deals.
Extending the digital brand into the physical world (business cards, signage, packaging, brochures).

Scroll-stopping static and motion assets for LinkedIn, Instagram, and TikTok ads.
High-impact designs for billboards, transit, and large-scale physical displays.
Full sets of display banners and programmatic ads tailored for every platform size.
High-engagement templates that drive click-throughs and nurture your lead list.
Purposeful animation used to explain complex products or grab attention in a crowded feed.

[GROWTH & ADS]

Let's get started

[Selected case studies]

Identifying navigation issues and user pain points on a music tech website to improve usability for new customers.

Teenage Engineering

Tatweer Research

Hyundai EV

Gregory Mark Management

A journey-driven app concept for Vanquis designed to help customers manage and improve their credit.

Vanquis Journey

Vuse X McLaren

Brand and website for up and coming Property surveyors for education and charities

MAPS Property Surveyor

Cloud-based services designed to automate and control the entire financial close process.

Blackline

[What others say]

“I hired Derek on a freelance basis as part of a team handling a large amount of artwork, production and retouching. I was immediately impressed by Derek’s skill, speed and flexibility.
He got on really well with everyone involved in the process and remained perfectly calm even when the pressure was intense. Derek brought a good eye and equally good ideas and techniques to the work. He was always prepared to take on new challenges and demonstrated an ability to pick things up very swiftly.”
Robert Smith, Managing & Creative Director - Jog
“It was great working with Derek! He helped us in a time of need and would definitely use him again in the future.
Overall, we were very happy with his professionalism and the quality of his work. Highly recommended!”
Vasso Georgiou, Marketing Manager - Marketing Town
“Derek was great to work with, delivered exactly what was asked of him and was adaptable and proactive.”
Ashley Lawrence, Comms Lead – Intuit
“Derek was a rock in a department that was constantly under pressure to deliver. The work rarely needed a second pass and if it did it was due to the quality of the brief, not the work.
I would gladly work with Derek again. Not only was the work of consistent quality, but he was also a good team player. He was great to have around.”
Phil Woolgrove, Web Content Manager - T M LEWIN
“Derek is a brilliant designer who created my company website.
I knew very little about web designing, so he was in control of the whole process. From the initial concept design to the up-and-running of the site, everything went extremely smoothly. He is a good communicator and explained things in a simple and clear way, keeping me well-informed throughout the whole process.”
Lina Zhang, Director - Sino Communications
“You will find Derek an extraordinarily pro-active and knowledgeable creative designer. He has the ability to understand the brief and deliver it with precision and accuracy in every case.
He was also a valuable team member willing to go that extra mile whilst under pressure but at the same time very committed to the project and people he was working with.”
Michelle Habgood, FL Senior Traffic Manager
“Derek is an awesome designer! What more can I say? Always exceeding our expectations for the design team, a great collaborator, very technical and hard working to meet hard deadlines.”
Nichole Johnson, Director - Rusty Rabbit

Let’s discuss your next project.

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