Hyundai EV/Hybrid
Zero emissions
Ev & Hybrids
Hyundai
EV/hybrids
Teamed up with design studio Collective, I was assigned with accounts team, CD and in-house developer to work on Hyundai’s next gen EV/Hybrid (2019/20).
Project work mainly consists of utilising existing design systems and updating graphic assets and interactivity improvements based on previous A/B user testing and UX feedback.
As part of the project work, I received UX feedback and customised the existing landing pages to highlight the difference between Hybrid and Electric Vehicles. I added new elements such as infographics, iconography, summary featured sections to simplify information, hot spotting interactivity, social media content, banner ads, and updated/retouched campaign key visuals.
The landing page was updated with new functionality which includes a hot spot navigation feature that allows users to view certain elements of the car quickly. It showcases the car's functionalities and features in a way that helps users to grasp information easily and effectively, as if they were at the dealership.
The Hybrid/EV campaign landing page, new infographics and iconography were designed to effectively communicate the eco-friendly performance and stats of the cars in a clear and organised manner. Additionally, dynamic and bold feature graphics were created to highlight the benefits of owning such a vehicle.
When updating the Hybrid/EV landing pages, I carefully considered the UI design and interactive functionality for mobile devices to ensure a seamless user experience like its desktop counterpart.
