AR moves to a different beat

Working with the in-house design team across Miro, we collaborated to create the B2B client's new landing page for ‘AR that moves to a different beat’ campaign. Sharing brand guidelines, existing design assets and wireframes to ensure consistency. The design assets were developed based on an existing UI design system already in place. The fundamental design process involved deciphering and transposing the brand guidelines look and feel to a digital environment.

In collaboration as a senior designer with the Octopus Group team, I designed the landing page and wireframes based on the brand scheme, and established a design system tailored for digital use. This ensured consistency across social content, display banners, and eBooks.

The landing page has a main purpose to sell the new product of Accounts Reconciliation automated and drive users to look beyond this page and sign up for insightful ebooks for more detailed information and other marketing collateral. There is also a video that showcases: What does moving differently means? and this depicts the campaign very well.