Step by step to Credit freedom

Create a concept app to help Vanquis users manage credit and encourage good financial habits.

With Vanquis having already identified their user demographics and pain points, I was provided with brand guidelines and references, allowing me to move directly into the design phase.

Designed user journeys and UI aligned with brand guidelines, working closely with the marketing team. Delivered promotional assets, UI components, user flows, wireframes, screen designs, and interactive prototypes to bring the concept app to life.

Delivered a clear visual representation of the app concept, helping align stakeholders and highlight potential customer value. The app screens were designed to reflect user needs, supporting the Vanquis marketing team in laying a foundation for future app development and exploring a potential new product offering to enhance brand awareness. As a final step, I created animated prototype sequences to demonstrate user flows and micro-interactions across the dashboard and key screens.