Vanquis Journey
step by step to Credit freedom
Vanquis Journey
Vanquis journey was developed as part of a potential product offering to existing and new clients. Working directly with the marketing team, I was asked to create user journeys and UI visuals based on branding to depict the concept app for a clearer idea of their vision and brand representation.
The functionality of the app would enable Vanquis users to monitor credit scores and their regulated credit accounts easily in one place. Also offering incentivised schemes by maintaining good payment habits with rewards such as online store discount vouchers.
With Vanquis already knowing their users, demographics and pain points. I was given brand guidance and references to enable me to jump straight into the development process of designing the brand promo ad assets, UI assets, user flows, wireframing, screens and prototypes.
The app screens visually demonstrates their customer needs and I helped the Vanquis marketing team establish a foundation for future app development and to consider another product for its clients and further enhance their brand awareness.
The final part of the process was to create some animated prototype sequences to demonstrate the app's user flow and UI micro-functionality within the dashboard and other screens.
