Super league
X Vanquis
Skills applied:
Web design, UI/UX, Art direction
The all-star team that rewards their sports fans
Vanquis partnerships work with many established brands such as Rugby Super League. Their partnerships help to enhance Vanquis bank’s brand awareness and communicate all important new promos or credit card offers, to a much larger audience and on a global scale. In return, this provides loyal fans with great benefits and access to their favourite sporting events like Rugby.
Challenge
The project required the use of an existing Vanquis microsite framework and updating it with Superleague x Vanquis branding and ensuring the Vanquis credit card is promoted across the entire site.
I had to improve the user experience by restructuring the landing page by improving CTA’s, simplifying icons, allocating space for social ads and adding new module components into the existing dev framework.
Lastly, provide photographic art direction for the all-star team to balance with the brand's aesthetic look and feel.
Outcome
The marketing team were impressed with the revamped partnership microsite and the overall look and feel provided a great visual experience of the Rugby Superleague brand world. This updated microsite framework will enable the marketing team to repurpose with other partnership brands going forward saving time and money.