Unity: Level up
Skills applied:
Landing page design, brand development, illustrations, UI design
Intuitive training
to level up skillsets and abilities
Mindgym is a specialist agency in scientific behaviour changes for company practices. I was briefed on conceptualising a training program for a learning and development team working at Unity.
The idea was to make training for individual employees more enjoyable like a video game. Rewarded them through a skill tree with feedback, experience, failure and practice within a positive space.
Challenge
As a leading game engine developer, the obvious theme of choice was a video game Minecraft-inspired concept, with the ultimate aim to create staff awareness of the Level Up training programs at Unity.
The main task was to incorporate top-level information into a branded video game world. This world included a logo lock-up to introduce the program, with supporting theme assets including icons, character designs and infographics. These would then eventually be applied to a website with supporting print materials.
