Hugo Boss
Skills applied:
Ad campaign, OOH, Image retouching, Conceptual
Challenge
Working at Grey, the creative task involved me generating some experimental key visuals for a new Hugo Boss for him, fragrance.
To slightly pushed the boundaries of their usual brand colour arrangements of warm amber hues with something less conservative and taking some inspiration from the actual ad shown here.
The intimate moments of seduction, chemistry and elemental energy
The visuals are arranged close to their usual brand grid hierarchy. My key visual concepts depict a story of brief intimate moments of seduction, chemistry and elemental energy hence the strong neon colour scheme of hot and cold and 38 degrees theme.
