Superleague x Vanquis
AN ALL-STAR TEAM THAT REWARDS FANS
Superleague x Vanquis
Vanquis partnerships work with many established brands such as Rugby Super League. Their partnerships help to enhance Vanquis bank’s brand awareness and communicate all important new promos or credit card offers, to a much larger audience and on a global scale. In return, this provides loyal fans with great benefits and access to their favourite sporting events like Rugby.
The task was to utilise an an existing Vanquis microsite framework by updating with Superleague x Vanquis branding and ensuring the promotional Vanquis credit card is shown across the entire website. Provide photographic art direction for the all star team to balance with the brand aesthetic look and feel.
The user experience was improved by restructuring the landing page with additional CTA’s to new pages such as rewards, directive iconographic, branding and allocated space for social ads by adding new module components into the existing dev framework.
The marketing team were impressed with the overall revamped of their partnerships landing page. The overall look and feel provided a great visual experience of the Rugby Superleague X Vanquis brand world. But more importantly, I helped repurposing the existing UI/UX framework. This enabled progression of other partnership branded projects going-forward, saving time and money.
